The Pill Club World Contraception Day

The Pill Club's first out-of-home activation for World Contraception Day establishing the brand as a trusted, modern leader in contraception.

THE CHALLENGE

Contraception is a routine part of healthcare, yet access for women remains disproportionately hidden—filtered through medical systems, prescription barriers, and social stigma that keep it private rather than public. Unlike male contraception, which is widely available over the counter, birth control for women is still treated as something discreet, clinical, and difficult to discuss.

For World Contraception Day, The Pill Club—a direct-to-consumer platform that prescribes and delivers birth control—set out to challenge that invisibility.

The goal: normalize access, spark public conversation, and convert awareness into real-world patient sign-ups through its first out-of-home activation.

THE SOLUTION

We brought The Pill Club’s promise of simple, on-demand birth control access into the physical world with a 10-foot-tall, uterus-shaped vending machine installed in New York City’s SoHo district.

Recasting a familiar vending format as a cultural statement, the installation removed friction from accessing contraception and made women’s sexual health visible, immediate, and openly discussable. By placing it in a high-traffic public space, the work directly confronted the stigma that keeps both birth control and conversations around it private.

Inspired by the everyday ease of purchasing male contraception, the piece asked a simple question in physical form: why isn’t women’s contraception just as accessible and normalized?

As Art Director and lead designer, I led the visual direction, industrial design development, environmental graphics, and attendee experience for the activation—ensuring a cohesive experience that felt approachable, empowering, and distinctly on-brand.

The activation generated 110K visibility traffic, drove 18K in-person visits, and resulted in 1,826 one-on-one engagements, successfully turning awareness into meaningful, real-world interaction.

MORE INFO

Client The Pill Club
Role Art Direction, Design, Production
Services Branding, Experiential Design + Graphics, Web Design

Agency 160over90
The Pill Club Team Sarah Abboud, Alison Cheung, Sonia Easaw-Panggabean, Pamon Forouhar, Anneke Karreman, Chelsea Kohler, Jess Lee, Bibi Liu, Lauren Scrima, Leah Tinney, Natasha Welingkar, Desiree Welke

Landing Page

The landing page serves as a central hub for World Contraception Day, designed to inform, connect, and inspire action. Accessible via QR code at the event, it offers an overview of World Contraception Day, key facts on contraception and access to reproductive healthcare, and highlights the importance of informed choice and equity in care. Visitors can also learn about and join The Pill Club, and support ongoing education through a donation link to Bedsider.org, a free, evidence-based sexual and reproductive health resource operated by Power to Decide.

Jill Concepcion is an art director and multidisciplinary designer connecting the dots between brand, design, and strategy.

Let's work together ☺︎Let's work together ☺︎Let's work together ☺︎