Be KIND. by ellen Subscription Box

I designed the “Duck It List” notepad and companion landing experience to bridge offline behavior with digital service adoption.
 
The notepad transformed a passive insert into a functional, everyday tool—more memorable and reusable than a postcard. A magnetic backing kept it in a high-visibility space, reinforcing the habit of capturing tasks.

By building on the familiar behavior of writing to-do lists, the experience extended that action directly into Duckbill’s service. QR codes enabled quick offer redemption and task submission, reducing friction between intent and action.
The landing page was a simplified, conversion-focused extension of this flow, prioritizing clarity and speed to guide users from scan to sign-up while introducing the product.

The result was a shift from a one-time touchpoint to a persistent, habit-forming experience designed to drive activation, repeat engagement, and conversion.

Client   Duckbill
Role   Art Direction, Design, Production
Services   Packaging, Web Design